Brand Licensing - A website dedicated to helping corporate brandowners understand and make the most out of brand licensing.

Brand licensing is the outsourcing of a brand's NPD in exchange for a small share of revenue and 100% of brand equity.

Sophisticated brand managers are increasingly recognising brand licensing as more than just a way to exploit a trademark.

The purpose of this website is to promote licensing as a marketing discipline and demystify the process of launching a licensing programme.

From here you can:

  • Review relevant services and search for useful contacts
  • Read through a library of explanatory articles
  • Put out a request for proposal to specialists in corporate brand licensing

 

 

"Brands are rejuvenated by new products matching new needs, not by advertising."

Jean Noel Kapferer

 

"A brand can take some risks. A strong brand is resilient and can stand some extension ..., especially if the extension has some degree of separation."

David Aaker

Building strong brands

 

“In a surplus society, in which people are condemned to freedom, brands reduce uncertainty. ... Anything can be branded.”

Funky Business

 

Golden Goose brand licensing consultancy

FreeAgent Small Business Online AccountingMishcon De Reya
Crumpled Dog Design

 2014

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Golden Goose