Welcome...

Sophisticated brand managers are increasingly recognising brand licensing as more than just a way to exploit a trademark.

The purpose of this website is to promote licensing as a marketing discipline and demystify the process of launching a licensing programme.

From here you can:

Review relevant services and search for useful contacts
Read through a library of explanatory articles
Put out a request for proposal to specialists in corporate brand licensing

"Brands are rejuvenated by new products matching new needs, not by advertising."

Jean Noel Kapferer

"A brand can take some risks. A strong brand is resilient and can stand some extension ..., especially if the extension has some degree of separation."

David Aaker

Building strong brands

“In a surplus society, in which people are condemned to freedom, brands reduce uncertainty. ... Anything can be branded.”

Funky Business