Top 10 Brand books to read

Buy from Amazon.co.ukStrategic Brand Management by Jean-Noel Kapferer (1997)

The second edition of Strategic Brand Management will not disappoint followers of Jeal-Noel Kapferer’s unique style of exhaustive analysis and expert commentary. Anyone wanting a thorough understanding of the new rules of brand management and how to put them into practice will find this latest edition a unique source of inspiration and original thought.

 

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Reinventing the Brand by Jean-Noel Kapferer (2001)

In this fast-paced discussion, Jean-Noel Kapferer examines the major issues and influences that are affecting the future of brand management and shows us what is already at work in advanced companies worldwide.

 

Buy from Amazon.co.ukYES! 50 Secrets from the Science of Persuasion by Noah J. Goldstein et al (2007)

Co-written with world’s most quoted expert on influence, Professor Robert Cialdini, Yes! Contains dozens of tips that you wouldn’t want to miss out on – all of them scientifically proven to boost your powers of persuasion.

 

The Brand Innovation Manifesto by John Grant (2006)Buy from Amazon.co.uk

“Anyone pretending to do marketing today will find John’s book both provocative and full of brilliantly useful ideas. His entertaining style makes it easy to dip in and out of it – great for that last minute source of inspiration.” – Tim Kaner, Director of Strategy and Planning, Sony Europe

 

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Brand Leadership by David A. Aaker & Erich Joachimsthaler (2000)

For the first time, Aaker and co-author Erich Joachimsthaler describe how the emerging concept of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organisational structure, systems and culture.

 

Brand Portfolio Strategy by David A. Aaker (2004)Buy from Amazon.co.uk

“Brand Portfolio Strategy is a ‘must’ read for any company saddled with brands whose roles and relationships go begging for clarification and wiser direction. David Aaker, our most original conceptual thinker on branding, has again pushed brand management into exciting new territory.” – Philipp Kotler, Professor of International Marketing, Northwestern University

 

Buy from Amazon.co.ukBrand Asset Management by Scott M. Davis (2002)

“Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brands programs and provides the best methodology I have seen for improving your brand asset management.” – Philipp Kotler, Professor of International Marketing, Northwestern University


From Brand Vision to Brand Evaluation by Leslie de Chernatony (2001)Buy from Amazon.co.uk

“This excellent book, by a widely respected academic guru of brand-thinking, explores and explains how to create a coherent brand. Each chapter brings the reader up-to-date with the most recent articles and debates and ends with helpful exercises that can be of immediate use back at ranch.” – Wendy Gordon, Co-Founder: The Fourth Room

 

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Brand Stretch by David Taylor

“Deceptively seductive, brand extension is one of the areas of marketing strategy that is most perilous for the unwary: the abysmal hit rates tell their own story. David Taylor’s book is a well-researched, highly readable and practical guide to improving yur chances of success”. – Simon Clift, President of Marketing, Unilever Home & Personal Care

 

What is Packaging Design by Giles Calver (2004)Buy from Amazon.co.uk

This book deconstructs the component parts of packaging design. It discusses how each component – such as structure, information layout and hierarchy, photography and illustration, and finishes are used in isolation and in relation to each other, It also demonstrates the rich and varied approaches to packaging design and how designers are constantly seizing new technological solutions for client needs.

 

Other Recommended Books..

Buy from Amazon.co.ukPrivate Label Strategy by Nirmalaya Kumar & Jan-Benedict E.M. Steenkamp

“Store brands have gone beyond their original purpose to provide low-cost alternatives to the national brands. Today store brands are encircling leaders, and the leaders must formulate their defence. Kumar and Steenkamp have written a most analytical and insightful treatment of private labels,and provide you with guidelines whether you are on the side of fighting or advancing private label brands.” - Philipp Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management

 2017

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